Tell us about yourself and your business! What do you do or sell?
I am a chiropractor that focuses on family wellness, specializing in pediatrics and pregnancy, but have a soft spot for Dads and Grandparents too. I practice to help remove interference in the nervous system through adjustments, stretching and guided exercises. My goal is to help patients achieve their health goals and get back to doing activities without any challenge.
Why did you start this business? If you were a superhero, what would your origin story be?
I live five blocks from my office, and the Main-Dempster Mile is my neighborhood. I've always walked through Main street to take the El into the city to my previous practice, and just loved the feel of the neighborhood. I have wanted to be a part of, and serve, my local community and I thought opening a practice here would allow me to do just that. My super hero origin came from seeing my mom suffer for a long time with chronic aches and pains, and it was when her chiropractor helped her, I got bit by the bug. Showing people that they can be their own superhero really helps my powers.
What's the story behind the name of your business?
Town + Love + Passion + Career
Did you choose the Main-Dempster Mile? Or did it choose you? Tell us the story of selecting your location.
A little of both. I love the neighborhood and always saw myself doing something in Evanston. Being 5 blocks from home really helps. The local business owners seem to be really happy, and I think that it's a unique area to work and have a business. Plus the diversity of the neighborhood allows me to interact with many different people, which is a good vehicle for happiness.
What sets your business apart from others that sell the same products?
I would like to think that I am another option for people looking to better their health. There are quite a few excellent chiropractors that serve the community, I just want to be THE chiropractor for this part of town.
What advice would you give to someone who was thinking about opening a business?
You can do it. It may be scary, and it is. It may feel daunting, and it is. You may feel challenged, and you will. But being able to look those feelings in the eye and confront them, will make you a better business owner, and allow you to better serve your customers' needs. I opened up the week before the city shutdown happened for COVID-19, and feel that I have been able to serve this community with care and passion. It's not always going to be easy, and it may not be ideal, but getting through the challenges can help you be the best you can be.
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